Month: August 2015

Marketing: A portfolio must

August 28, 2015

One of things that I really appreciated when I went to college was that they wanted us to be prepared for the real world. Even though this was many eons ago in my lifetime I will never forget the importance of creating a portfolio of work that you could show your potential employers. At that time we didn’t have internet, we had our leather briefcase that was about two and a half feet tall and 3 feet wide. Actually, I still have my portfolio. It is a high quality leather portfolio and it still holds a lot of the masterpieces that I did when I was 14 and 15 years old. Many years later, when I took the graphic design course, they further emphasize the need for a portfolio. So I started collecting different pieces that I could demonstate different styles and abilities.

So why the article on portfolios. Most busness  people know that portfolios are your walking references and they are a

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need to have item”..in order to be able to show your work. Next time we will talk about how you can create a simple portfolio.. At little or no cost..

Lightroom… the love hate relationship.

August 25, 2015

When you start with photography and you really want to get serious about it, one of the things you need to do is learn how to get your photos ready for print. One of the programs I had heard about but never really touched, was Lightroom by Adobe. I started to do some research and I found it was affordable and it really did the job. Once I acquired the program though, I found  it’s a very complicated program to jump into if you’ve never used it before. I had a wonderful helping hand with Lightroom at the camera shop. One of the workers there was quite familiar with Lightroom and he was be able to get me started with the basics. Now we have YouTube videos’ to give us a helping hand. Alot is available to help you to learn lightroom. Once I learned how to use the basics I discovered a fantastic world of dials and sliders that helped me to control the output of photo that I took. Yes, Now I was in control of the end results. I highly recommend that if you have no other programs on your computer and you are a photographer at least try this one out. Perhaps another day I will discuss some of the basics of lightroom to help you at least import your photos in the program and tell you what kind of options that it has in there. Well today was a busy day.  I’m finishing an art piece portrait for a family. Looking after the house. Visiting with my grandsons, yes it was a good day.:mrgreen:

The golden hour

August 25, 2015

Many people have talked about the golden hour in photography it’s the time in the morning just before the Sun rises and the time just before the sunsets sets. This has a wonderful effect on shadow and lighting. We went down to the beach the other evening and walk through the bird sanctuary. Right now the grass is in full seed because of the dry weather. Look how the Sun was reflecting through the grass. It created an amazing glow.

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Why do we get red, orange, yellow soft colors in the morning and at sun down? This is a good question. It has to do with the way light travels through the atmosphere. Different colors have a different wavelengths. When the Sun is high in the sky it generally appears white because the wavelength of all visible light reaches the observers with almost equal intensity. As the Sun sinks towards the horizon, sunlight enters the atmosphere at a much lower angle. The atmosphere is much thicker and this causes the wavelengths difficulties. Wavelengths of violet and blue light are shorter. Air molecules scatter away the shorter wavelengths whereas the longer wavelengths of light, yellow and red are able to penetrate through the atmosphere. This produces the most beautiful colourful sunsets and sunrises. The golden hour is just before the sunset. The design of the light waves is the secret to our golden hour glow. By Jacqueline Price.
jacquelineprice.com

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